TRIANGULATION
Triangulation is when someone uses different techniques when conducting research that is of the same topic. The reasoning for using multiple methods to find an answer to your research question is more or less double checking if your data is valid. An example of this would be the film industry trying to improve a film. The team would have selected a group of people to attend a screening, fill out a survey and then maybe have a focus group discussing their thoughts and opinions on the film. This is an example of primary triangulation which focuses on improvement.
Audience
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The audience is a particular target market/type of consumer which businesses (media producers for example) are trying to sell to.
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The audience includes an array of groups in which the public belongs in, such as :
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Gender
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Ethnicity
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Class
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Age
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Sexuality
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A demographic table is used for analyse which group of people will consume a certain product.
^This table shows what each class attributes are. This is crucial in evaluating what type of audience a good would be aimed at.
Due to the media there are different ways the audience can get affected:
MODELLING - Audience copies what they see.
CONDITIONING CULTIVATION - When our mentality could be “damaged” to the consumption of the media.
MEAN WORLD SYNDROME - When the audience then believes that the world is more dangerous when in reality it isn’t.
CATHARSIS - A different suggestion in which we debate whether our inclinations are satisfied from that specific thing. For example are urges towards violence are appeased by watching/playing violent things.